Anant Rangaswami
Articles in Anant Rangaswami
April 11, 2020
Marketing:
Melt TV | Episode 61 | Sir Martin Sorrell
"I think Q4 will start to see some recovery."
April 4, 2020
Marketing:
Melt TV | Episode 60 | Suresh Narayanan
Leadership lessons in times of a crisis.
March 30, 2020
Media:
Time Is On The Side Of Newspapers
Print has the TIME to check and cross-check and fact-check, something the pressure that news TV and digital do not have in the high-octane breaking news world that they live in.
March 23, 2020
Advertising:
Melt TV | Episode 58 | Analysing Ariel’s #ShareTheLoad Campaign
#ShareTheLoad returns. And this time, it's championing "equal sleep".
November 14, 2019
Marketing:
Melt TV | Episode 55 | Building Brand Trust
Why Return On Reputation matters.
November 7, 2019
Marketing:
Melt | MMA | Priya Nair & Siddharth Banerjee
Has measurement and data overtaken creativity in mobile marketing?
November 7, 2019
Media:
Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)
The evolution of the network media agency.
November 1, 2019
Marketing:
Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)
Solutions for the marketer's eternal challenge: Building Brands VS Performance Marketing.
October 14, 2019
Marketing:
Melt TV | Episode 52 | Vaishali Banerjee (MD – India, PGI)
Marketing Platinum jewellery to the male Indian customer. Challenge accepted.
October 14, 2019
Research:
Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)
The easiest to understand primer on blockchain, and how the technology works.