Anant Rangaswami

Articles in Anant Rangaswami

Marketing:

Melt TV | Episode 61 | Sir Martin Sorrell

"I think Q4 will start to see some recovery."

Marketing:

Melt TV | Episode 60 | Suresh Narayanan

Leadership lessons in times of a crisis.

Media:

Time Is On The Side Of Newspapers

Print has the TIME to check and cross-check and fact-check, something the pressure that news TV and digital do not have in the high-octane breaking news world that they live in.

Advertising:

Melt TV | Episode 58 | Analysing Ariel’s #ShareTheLoad Campaign

#ShareTheLoad returns. And this time, it's championing "equal sleep".

Marketing:

Melt TV | Episode 55 | Building Brand Trust

Why Return On Reputation matters.

Marketing:

Melt | MMA | Priya Nair & Siddharth Banerjee

Has measurement and data overtaken creativity in mobile marketing?

Media:

Melt TV | Episode 54 | Toby Jenner (Global CEO, Wavemaker)

The evolution of the network media agency.

Marketing:

Melt TV | Episode 53 | Vivek Nayer (Mahindra & Mahindra)

Solutions for the marketer's eternal challenge: Building Brands VS Performance Marketing.

Marketing:

Melt TV | Episode 52 | Vaishali Banerjee (MD – India, PGI)

Marketing Platinum jewellery to the male Indian customer. Challenge accepted.

Research:

Melt TV | Episode 51 | R Gowthaman (CEO, Aqilliz)

The easiest to understand primer on blockchain, and how the technology works.