Anant Rangaswami

Articles in Anant Rangaswami

Marketing:

Melt TV | Episode 50 | Sudhir Sitapati

The next step in the brand's association with Hindustani Classical Music.

Advertising:Videos

Melt TV | Episode 49 | Priyanka Joshi

Why corporates need to look towards the See It Be It programme.

Marketing:

Melt TV | Episode 44 | Dilip Cherian & Rakesh Thukral

Can a brand survive without trust?

Marketing:

Melt TV | Episode 43 | Zomato’s Deepinder Goyal

Talking shop with the Founder & CEO of Zomato, Deepinder Goyal.

Research:

Melt TV | Episode 42 | Kantar World Panel Consumer Connections 2019 Study

The defining traits of the ever-evolving Indian consumer.

Marketing:

Melt TV | Episode 41 | Rashi Goel

The consumer of the future. Decoded.

Research:

Melt TV | Episode 40 | Kantar’s CX+ India Retail Banking Report

The relationship between customer experience and the brand.

Marketing:

Melt TV | Episode 39 | Mark Pollard

Why “Strategy is your words”.⁣

Opinion:

Zomato’s ‘Taking A Knee’ Moment

When the tweet first appeared, Zomato founder Deepinder Goyal noticed it – and reacted instantly.

Marketing:

Melt | Episode 38 | Saffron’s Jacob Benbunan

Saffron's guide to Disruptive Branding.