Anant Rangaswami
Articles in Anant Rangaswami
November 12, 2018
Research:
Melt TV | Episode 04 | Guneet Singh
The Do's and Don'ts of Digital Marketing.
November 5, 2018
Marketing:
Melt TV | Episode 03 | R Gowthaman
Just a buzzword? Or can Blockchain help make marketing more effective?
October 23, 2018
Marketing:Videos
Melt TV | Episode 01 | Chuck Porter
Marketing is more important now than ever before. How can the advertising agency business adapt? Chuck Porter answers in this interview.
April 12, 2018
Research:
“The Most Robust Print Research That India Has Ever Seen”
Ashish Bhasin, Shashi Sinha and NP Sathyamurthy help unravel the intricacies of the Indian Readership Survey 2017, and the implications that arise from it.
April 12, 2018
Marketing:
“We Need To Evolve The Categories, And We Need To Educate The Consumer”
Mahesh Gupta left his public sector job to turn entrepreneur and launch Kent RO Systems, a business that will reach almost Rs 1000 crore in 2017-18. Is there a secret to the success?
November 8, 2017
Marketing:
I’m Woke Now, But It’s Complicated
Woke (adj): "Aware of and actively attentive to important facts and issues (especially issues of racial and social justice)"