Anant Rangaswami

Articles in Anant Rangaswami

Advertising:

Melt TV | Episode 143 | Subhash Kamath

"With great creative power comes great responsibility."

Advertising:

Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan

"The core of the idea was to help small retailers. It wasn't to use a face for the brand."

Advertising:

Melt TV | Episode 140 | Bob Hoffman

"Question everything to be a good marketer."

Marketing:

Melt TV | Episode 139 | Mark Adams

Why brands cannot simply buy their way into culture.

Advertising:

Melt TV | Episode 138 | Richard Holman

Breaking the 7 assumptions about creativity and creative thinking.

Advertising:

Melt TV | Episode 137 | Susan Credle

The lasting influence of Howard Luck Gossage.

Advertising:

Melt TV | Episode 136 | The “Good Luck Girls” TVC

How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.

Marketing:

Melt TV | Episode 132 | Learning From Amul’s History

"All our decisions are driven by our core values."

News:

Pradeep Guha, RIP. Not a tall man; but he walked tall.

Paying tribute to Pradeep Guha, who passed away after a late diagnosis of cancer and a short battle in hospital.

Advertising:

Melt TV | Episode 131 | Senior Citizens In Advertising With Piyush Pandey

"Thank you Senior Citizens for bringing believability, credibility and honesty to advertising."