Anant Rangaswami
Articles in Anant Rangaswami
November 20, 2021
Advertising:
Melt TV | Episode 143 | Subhash Kamath
"With great creative power comes great responsibility."
November 6, 2021
Advertising:
Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
October 30, 2021
Advertising:
Melt TV | Episode 140 | Bob Hoffman
"Question everything to be a good marketer."
October 23, 2021
Marketing:
Melt TV | Episode 139 | Mark Adams
Why brands cannot simply buy their way into culture.
October 16, 2021
Advertising:
Melt TV | Episode 138 | Richard Holman
Breaking the 7 assumptions about creativity and creative thinking.
October 9, 2021
Advertising:
Melt TV | Episode 137 | Susan Credle
The lasting influence of Howard Luck Gossage.
September 30, 2021
Advertising:
Melt TV | Episode 136 | The “Good Luck Girls” TVC
How Team Ogilvy cracked the idea, and why "Good Luck Girls" deserves all the attention.
August 28, 2021
Marketing:
Melt TV | Episode 132 | Learning From Amul’s History
"All our decisions are driven by our core values."
August 21, 2021
News:
Pradeep Guha, RIP. Not a tall man; but he walked tall.
Paying tribute to Pradeep Guha, who passed away after a late diagnosis of cancer and a short battle in hospital.
August 21, 2021
Advertising:
Melt TV | Episode 131 | Senior Citizens In Advertising With Piyush Pandey
"Thank you Senior Citizens for bringing believability, credibility and honesty to advertising."