Anant Rangaswami
Articles in Anant Rangaswami
August 14, 2021
Marketing:
Melt TV | Episode 130 | Amit Jain
How the MMA can help the modern marketer.
August 7, 2021
Research:
Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report
The changing landscape of the urban and rural consumer in India.
August 3, 2021
Media:
Melt | Peter Mukerjea on ‘Star Struck’ & more
"The Indian media industry needs better talent."
July 31, 2021
Research:
Melt TV | Episode 128 | Soumya Mohanty
What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.
July 24, 2021
Marketing:
Melt TV | Episode 127 | Santosh Iyer (Mercedes-Benz India)
"Our biggest competition is actually the Mutual Fund industry."
July 17, 2021
Marketing:
Melt TV | Episode 126 | Thums Up’s #PalatDe Campaign
Repositioning brand Thums Up and making the most of an Olympic opportunity.
July 10, 2021
Media:
Melt TV | Episode 125 | The Trade Desk’s Tejinder Gill
"A platform to help marketers make smarter media investments on the open internet."
July 3, 2021
Advertising:
Melt TV | Episode 124 | Highlights From The 2021 Cannes Lions
Hear from Carter Murray (CEO, FCB Worldwide), Alex Grieve (CCO, AMV BBDO) and watch Grand Prix winning work.
June 26, 2021
Advertising:
Melt TV | Episode 123 | Highlights From #KCA21
Hear from the big winners from the Kyoorius Creative Awards 2021.
June 19, 2021
Research:
Melt TV | Episode 122 | Rakesh Thukral
"Do not prioritise profits over the safety of your employees, customers and stakeholders."