Anant Rangaswami

Articles in Anant Rangaswami

Research:

Melt TV | Episode 102 | Fiona Bruder

"Events will stand the test of time because as human beings, we crave community."

Research:

Melt TV | Episode 100 | Richard Edelman

"Indian companies need to tell and get their stories heard globally."

Marketing:

Melt TV | Episode 99 | Sir Martin Sorrell

"2021 will be a year of growth."

Research:

BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’

Sir Martin Sorrell (Founder & Executive Chairman, S4 Capital) reacts to the unfolding 'TRP scam' involving BARC.

Marketing:

Melt TV | Episode 98 | Sameer Satpathy

"ITC is a national brand, and it had to answer the challenge."

Marketing:

Melt TV | Episode 97 | IBM’s Deepali Naair

"The context for our client's changed quickly. And so did our solutions."

Advertising:

Melt TV | Episode 96 | Malcolm Poynton

Why creativity is the need of the hour, around the world.

Marketing:

Melt TV | Episode 95 | Maruti Suzuki India’s Shashank Srivastava

"Trust has become the biggest differentiator between brands."

Media:

Melt TV | Episode 94 | Virtual Production Using Unreal Engine

Add agility and flexibility to your production process.

Marketing:

Melt TV | Episode 93 | How HUL’s Foods Brands Responded To The Lockdown

How HUL’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour.