Anant Rangaswami
Articles in Anant Rangaswami
January 23, 2021
Research:
Melt TV | Episode 102 | Fiona Bruder
"Events will stand the test of time because as human beings, we crave community."
January 9, 2021
Research:
Melt TV | Episode 100 | Richard Edelman
"Indian companies need to tell and get their stories heard globally."
December 29, 2020
Research:
BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’
Sir Martin Sorrell (Founder & Executive Chairman, S4 Capital) reacts to the unfolding 'TRP scam' involving BARC.
December 26, 2020
Marketing:
Melt TV | Episode 98 | Sameer Satpathy
"ITC is a national brand, and it had to answer the challenge."
December 19, 2020
Marketing:
Melt TV | Episode 97 | IBM’s Deepali Naair
"The context for our client's changed quickly. And so did our solutions."
December 12, 2020
Advertising:
Melt TV | Episode 96 | Malcolm Poynton
Why creativity is the need of the hour, around the world.
December 5, 2020
Marketing:
Melt TV | Episode 95 | Maruti Suzuki India’s Shashank Srivastava
"Trust has become the biggest differentiator between brands."
November 28, 2020
Media:
Melt TV | Episode 94 | Virtual Production Using Unreal Engine
Add agility and flexibility to your production process.
November 21, 2020
Marketing:
Melt TV | Episode 93 | How HUL’s Foods Brands Responded To The Lockdown
How HUL’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour.