October 22, 2020
October 22, 2020
Advertising:
The creative professionals – those who work on MAKING an ad – seem to have neither representation nor voice in any of the industry bodies.
October 20, 2020
October 20, 2020
Research:
How do you measure anything qualitatively, when, almost by definition, there seeps in large doses of subjectivity in the judging?
October 19, 2020
October 19, 2020
Advertising:
Why trams, trains and buses are gifts to anyone in advertising.
October 17, 2020
October 17, 2020
Marketing:
"I want to be a businessman, with a heart."
October 1, 2020
October 1, 2020
Media:
The responsibilities of the media plan.
September 21, 2020
September 21, 2020
Advertising:
Anant Rangaswami argues that the majority of the ads running on the Dream 11 IPL are terrible. A few are okay. None is brilliant.
September 19, 2020
September 19, 2020
Advertising:
A whopping 109 Black, Blue and Bronze Elephants found new homes.
July 26, 2020
July 26, 2020
Marketing:
How Mondelez India rose to the lockdown challenge.
July 19, 2020
July 19, 2020
Advertising:
The case for short-term solutions, instead of long-term.
July 12, 2020
July 12, 2020
Research:
"An opportunity for brands that can offer small joys and sunshine."
