Anant Rangaswami

Articles in Anant Rangaswami

Advertising:

Melt TV | Episode 71 | Ogilvy India’s Kainaz Karmakar & Harshad Rajadhyaksha

"Our partnership with long-standing clients has become tighter."

Research:

Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)

"Every crisis is a big opportunity for a researcher."

Marketing:

Melt TV | Episode 68 | Bharat Puri (MD, Pidilite Industries)

"Only the tough will emerge victorious."

Media:

Forget the IPL till you can bring back the noise

Anant Rangaswami (Editor, Melt) on why empty stadiums – and silent stadiums – do not make for great viewing.

Marketing:

Melt TV | Episode 66 | Rahul Welde

The possible road ahead for marketing, media, and live sports.

Advertising:

To Mask Or Not To Mask? That Is The Question

“As we get back to work, should our advertising show people with masks, social distancing, etc.?"

Research:

The new, improved post-coronavirus home

It’s time to make my predictions. For what they’re worth.

Marketing:

Melt TV | Episode 64 | Rama Bijapurkar

How brands can engage their consumers during the lockdown.

Marketing:

Melt TV | Episode 63 | Ramesh Iyer

Why empathy can be a strategic differentiator.

Marketing:

Melt TV | Episode 62 | RS Sodhi (MD, GCMMF)

How Amul's supply chain for milk was ready and prepared to take on the challenge of the lockdown.