Anant Rangaswami
Articles in Anant Rangaswami
June 21, 2020
Advertising:
Melt TV | Episode 71 | Ogilvy India’s Kainaz Karmakar & Harshad Rajadhyaksha
"Our partnership with long-standing clients has become tighter."
June 13, 2020
Research:
Melt TV | Episode 70 | K Ramakrishnan (Kantar Worldpanel)
"Every crisis is a big opportunity for a researcher."
May 31, 2020
Marketing:
Melt TV | Episode 68 | Bharat Puri (MD, Pidilite Industries)
"Only the tough will emerge victorious."
May 18, 2020
Media:
Forget the IPL till you can bring back the noise
Anant Rangaswami (Editor, Melt) on why empty stadiums – and silent stadiums – do not make for great viewing.
May 17, 2020
Marketing:
Melt TV | Episode 66 | Rahul Welde
The possible road ahead for marketing, media, and live sports.
May 16, 2020
Advertising:
To Mask Or Not To Mask? That Is The Question
“As we get back to work, should our advertising show people with masks, social distancing, etc.?"
May 12, 2020
Research:
The new, improved post-coronavirus home
It’s time to make my predictions. For what they’re worth.
May 4, 2020
Marketing:
Melt TV | Episode 64 | Rama Bijapurkar
How brands can engage their consumers during the lockdown.
April 25, 2020
Marketing:
Melt TV | Episode 63 | Ramesh Iyer
Why empathy can be a strategic differentiator.
April 18, 2020
Marketing:
Melt TV | Episode 62 | RS Sodhi (MD, GCMMF)
How Amul's supply chain for milk was ready and prepared to take on the challenge of the lockdown.