Anil Viswanathan
Articles in Anil Viswanathan
June 25, 2022
June 25, 2022
Advertising:
Melt TV | Episode 171 | Highlights from #KCA22 & Cannes Lions
Elephants, Lions, and more!
February 11, 2022
February 11, 2022
Marketing:
Melt TV | Episode 155 | Anil Viswanathan
Marketing to a Gen Z audience using QR codes, the art of casting and more.
February 5, 2022
February 5, 2022
Marketing:
Melt TV | Episode 154 | Rajashree R (TCS) & Partha Sinha (The Ad Club)
The challenge of building a global brand from India.
November 6, 2021
November 6, 2021
Advertising:
Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
September 4, 2021
September 4, 2021
Marketing:
Melt TV | Episode 133 | ZeeMELT 2021: History Is Not Bunk
Get ready to go #BackToTheFuture and magically connect a slice of history to the times we live in.
June 26, 2021
June 26, 2021
Advertising:
Melt TV | Episode 123 | Highlights From #KCA21
Hear from the big winners from the Kyoorius Creative Awards 2021.
July 26, 2020
July 26, 2020
Marketing:
Melt TV | Episode 76 | Anil Viswanathan (Mondelez India)
How Mondelez India rose to the lockdown challenge.