Artificial Intelligence
Articles in Artificial Intelligence
May 28, 2024
Marketing:
Melt TV | Episode 268 | What Is The Impact Of AI On Marketing?
Can marketers co-exist with AI?
November 24, 2023
Marketing:
Melt TV | Episode 245 | P&G’s Priyali Kamath On Olay’s #STEMTheGap Campaign, AI, Chatbots & More!
"We look for brand growth and equity growth from Initiatives like #STEMTheGap. Social change is also a good metric to look at."
September 15, 2023
Marketing:
Melt TV | Episode 234 | Microsoft India’s Amrita Thapar Explains Why AI Should Be Your Copilot
"Microsoft's entire approach to Artificial Intelligence is to view it as your copilot."
August 18, 2023
Research:
Melt TV | Episode 231 | Amit Adarkar (Ipsos India) About The Risks And Ethics Of Using AI For Marketing
“The big concern that marketers should be worried about is how AI can hinder their control over a brand.”
August 4, 2023
Marketing:
Melt TV | Episode 228 | Mondelēz India’s Nitin Saini On Birthdays, Gifts & Generative AI
"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."
December 30, 2022
Marketing:
Melt TV | Episode 198 | Santosh Desai On The Marketing Trends Of 2022 And What They Reveal About Us
Brand Purpose. Sustainability. Creativity. AI. Metaverse. Bollywood. Celebs. Influencers. Memorable Ads. And so much more!
September 13, 2017
Media:
Abhinav Chetan on Machine Learning & Google Ads at #ZeeMelt 2017
How will Machine Learning and Artificial Intelligence change Google's Marketing Platforms? Google's Abhinav Chetan explains at Zee MELT 2017.
September 12, 2017
Marketing:
Luca Boschin on “Using AI to Unlock the Visual Age” at #ZeeMelt 2017
Why is it critical for marketers to tap in to Artificial Intelligence to drive mobile and video? LogoGrab's Luca Boschin explains.