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News:

Melt Update | 19 May | Amazon US Pledges Over $5 Million to Help India Combat Covid-19 & MORE

In other news, TBWA\India launches 'Weapon', a data practice that aims to solve growth problems and challenges for brands.

Advertising:

Creative Picks: Motorola, Fanta, The Immunity Charm & More!

There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 16th June, 2017: Moto Z’s branded content initiative in Brazil, immunisation charm and more.