Bajaj Auto

Articles in Bajaj Auto

Marketing:

Melt TV | Episode 190 | Analysing Bajaj Puslar N160’s QR Code Driven “Most Thrilling Campaign Ever”

“We are advertising to an attention-swamped audience.”

Marketing:

Melt TV | Episode 187 | Insights, Highlights & DE&I at MMA India’s SMARTIES Awards

Innovation. Metaverse. NFTs. Data. Diversity. Equity. Inclusion. And much more.

Advertising:

Melt TV | Episode 167 | “Open House” with Piyush Pandey & Rajiv Bajaj

"Advertising should mirror a company's strategy."

News:

Melt Update | 2 July | Uber Elevates Sanjay Gupta To Marketing Director, APAC & MORE

Meanwhile, Hindustan Unilever has renamed its skin care brand Fair & Lovely to "Glow & Lovely."