BARC
Articles in BARC
March 4, 2022
News:
Melt Update | 4 March | BARC weighs postponing date to resume ratings & MORE
Meanwhile, Reddit introduces Discover tab.
February 7, 2022
News:
Melt Update |7 Feb | FCB Group India launches FCB KL.LK in South Asia & MORE
In other news, Bata India has on-boarded actor Disha Patani as the new brand ambassador.
August 23, 2021
News:
Melt Update | 23 Aug | BARC Appoints Nakul Chopra as CEO & MORE
Meanwhile, MullenLowe Lintas has elevated Naveen Gaur as Group COO – Growth & Innovation.
August 20, 2021
News:
Melt Update | 20 Aug | Accenture Interactive Appoints David Droga as CEO & MORE
Meanwhile, Sunil Lulla, chief executive officer, BARC India has resigned from his position.
December 29, 2020
Research:
BARC: Sir Martin Sorrell ‘Stupefied & Disappointed’
Sir Martin Sorrell (Founder & Executive Chairman, S4 Capital) reacts to the unfolding 'TRP scam' involving BARC.
October 20, 2020
Research:
Lessons From Paneer: Quality Of News Channels
How do you measure anything qualitatively, when, almost by definition, there seeps in large doses of subjectivity in the judging?
April 2, 2020
News:
Melt Update | 2nd April | Hindustan Unilever Drags Reckitt Benckiser To Bombay High Court & MORE
In other news, SoftBank Group terminates $3 billion tender offer to acquire WeWork.
November 22, 2019
News:
Melt In A Minute | Twitter Rolls Out ‘Hide Replies’ Tool, Star India Posts 30% Jump In Revenue For FY18-19 & MORE
From Twitter rolling out ‘Hide Replies’ to Dream11 spending more than 785 crore rupees on advertising and promotions during the fiscal year 18-19, here are the top news of the day:
June 14, 2019
News:
Melt In A Minute | BARC Resumes Outlier Exclusion & MORE
From BARC resuming outlier exclusion to Star India raking in ad revenue of Rs 25-30 crore for the upcoming India vs Pakistan match, here are the top stories of the day: