May 7, 2024

Blogs:

Ariel’s Share The Load Campaign: Evolution Over Years

July 6, 2022

News:

Melt Update | 6 July | RK Swamy and BBDO to part ways and MORE

Meanwhile, Snap Inc rolls out Snapchat+

February 8, 2022

News:

Melt Update | 8 Feb | Amazon Becomes ‘Biggest Advertiser in History’ with Record $16.9bn Spend & MORE

Meanwhile, Godrej Consumer Products Limited has spent Rs 228.63 crore as advertisements and publicity expenses for the quarter ending 31 December 2021.

December 3, 2020

News:

Melt Update | 3 Dec | Mahashay Dharampal Gulati, Owner, CEO and Brand Ambassador MDH Spices Passes Away & MORE

In other news, Bata Brands has appointed Sandeep Kataria as Global CEO.

October 13, 2019

Advertising:

Creative Picks | EP 127 | On, Thinx & BMW

This week, Madhuwanti reviews ad campaigns by On, Thinx and BMW

March 6, 2018

Advertising:

Regressive Or Real? All Out’s New Ad Leaves An Impact

All Out’s new ad tells us more than what it shows.

March 5, 2018

Advertising:

All Out’s New #StandByToughMoms Campaign Is Haywire And Regressive

The good intention behind the message that the brand was trying to portray seems to have backfired completely.