May 28, 2024
May 28, 2024
Marketing:
Exploring #ShareTheLoad, a case study of purpose-driven marketing done right.
May 6, 2023
May 6, 2023
Advertising:
"Being a force for good definitely translates to growth."
August 13, 2022
August 13, 2022
Advertising:
"The advertising industry is facing an identity crisis."
February 28, 2022
February 28, 2022
Advertising:
This week, Ritwika Gupta reviews ads by Ariel India, Cadbury Perk and Olay Australia.
July 1, 2021
July 1, 2021
News:
In other news, Kantar has appointed Chris Jansen as Group Chief Executive Officer.
January 22, 2021
January 22, 2021
News:
In other news, Whirlpool of India has appointed Lowe Lintas as its marketing and communications partner.
July 7, 2020
July 7, 2020
Advertising:
Ritwika Gupta reviews ads by WhatsApp, Raga by Titan & ICICI Lombard General Insurance.
March 23, 2020
March 23, 2020
Advertising:
This week, Ritwika Gupta reviews ads by Parachute Advansed, Apple and Ariel.
March 23, 2020
March 23, 2020
Advertising:
#ShareTheLoad returns. And this time, it's championing "equal sleep".
February 24, 2020
February 24, 2020
Advertising:
Ritwika Gupta reviews ads by Kurkure, McDonald's and Idea.
