Brand Value
Articles in Brand Value
October 1, 2022
October 1, 2022
Research:
Melt TV | Episode 185 | Deepender Rana On Unlocking Brand Value
"Advertising isn't enough to grow brand salience, or drive brand value."
November 8, 2017
November 8, 2017
Marketing:
Ready To Melt with Anant Rangaswami: Podcast Episode 04
Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.