Brand Value

Articles in Brand Value

Research:

Melt TV | Episode 185 | Deepender Rana On Unlocking Brand Value

"Advertising isn't enough to grow brand salience, or drive brand value."

Marketing:

Ready To Melt with Anant Rangaswami: Podcast Episode 04

Anant Rangaswami weighs in on the Indigo Airlines PR disaster and dissects the damage it could have to the brand's value.