Branded Content

Articles in Branded Content

Marketing:

Samir Patil on “Owning The Conversation” at #ZeeMelt 2017

In this presentation at the Future Citizens hall, Scroll.in's Samir Patil chalks out the steps brands can follow to own conversations online.

Advertising:Videos

Danny Kershaw on Branded Content at #ZeeMelt 2017

The steady decline of "Push Marketing" forces brands to be more authentic in their communication with consumers. This opens up new opportunities for content creators. Danny Kershaw explains.

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Creative Picks: Motorola, Fanta, The Immunity Charm & More!

There are hundreds of commercial messages vying for our attention everyday across traditional and new media. Only a handful are noticed. Here are a few creative ideas which caught my eye, the week ending 16th June, 2017: Moto Z’s branded content initiative in Brazil, immunisation charm and more.