Britannia

Articles in Britannia

Marketing:

Melt TV | Episode 207 | Britannia’s Amit Doshi On Digital Bits To Snacky Bites

"Believe that all marketing should be performance oriented."

Advertising:

Melt TV | Episode 193 | Talented’s Gautam Reghunath & PG Aditiya On Reimagining The Agency Business

"Better creative work is the fastest shortcut to pricing ourselves higher."

News:

Melt Update | 26 September | Insta allows longer, 60-sec Stories and MORE

Meanwhile, The Board of Director of Britannia Industries Limited has appointed Varun Berry as Executive Vice-Chairman and MD.

News:

Melt Update | 4 August | Govt withdraws Personal Data Protection Bill and MORE

Meanwhile, PwC India has announced the acquisition of Venerate Solutions.

News:

Melt Update | 14 Jan | Britannia Industries Appoints Amit Doshi as CMO & MORE

In global news, Wavemaker UK has hired former Lucky Generals chief executive Katie Lee as its chief growth officer.

News:

Melt Update | 13 Jan | Britannia VP – Marketing Vinay Subramanyam Moves On & MORE

Meanwhile, ASCI has launched a report titled 'What India takes offence to' detailing six trends that offend the sensibilities of Indian consumers.

News:

Creative Picks | 3 Jan | Whatsapp, Nike ACG, Britannia Good Day

This week, Ritwika Gupta reviews ads by Whatsapp, Nike ACG and Britannia Good Day.

News:

Melt Update | 21 Dec | dentsu India Appoints Ramsai Suriyanarayanan as Managing Partner – Trading, Media & MORE

Meanwhile, Google has launched its first India-focused cohort of the Newsroom Leadership program, in collaboration with the Columbia University Graduate School of Journalism.

News:

Melt Update | 7 Dec | Britannia Industries Calls for Media Review & MORE

In global news, WPP has acquired a majority stake in branding and design agency Made Thought.

News:

Melt In A Minute | WPP And InMobi Group Announce Partnership, Ali Harris Shere Steps Down & MORE

From S4 Capital’s Asia operations seeing a sharp rise in profits to WPP and InMobi Group announcing long-term partnership, here are the top headlines of the day: