October 22, 2022
October 22, 2022
Marketing:
"Ideas still dictate the quality of impact we have, but data provides the clarity."
November 6, 2021
November 6, 2021
Advertising:
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
October 25, 2021
October 25, 2021
Advertising:
Ritwika Gupta reviews ads by Cadbury, CRED and Instagram.
September 27, 2021
September 27, 2021
Advertising:
This week, Ritwika Gupta reviews ads by Cadbury, Mohey and CRED.
August 2, 2021
August 2, 2021
Advertising:
This week, Ritwika Gupta reviews ads by Cadbury, Apple and Tata Tea Premium.
May 1, 2020
May 1, 2020
Marketing:
Ritwika Gupta reviews marketing initiatives by Burger King, BBlunt and Cadbury.
December 31, 2019
December 31, 2019
Advertising:
Fevicol, Disney, Xiaomi, or Spotify, which campaign won your heart in 2019?
August 30, 2019
August 30, 2019
Opinion:
There is a thin line between racism and diversity.
August 27, 2019
August 27, 2019
News:
From WPP and Kantar launching Institute for Real Growth in India to Paytm appointing Amit Nayyar as president, here are the top stories of the day.
