Cadbury Celebrations

Articles in Cadbury Celebrations

Marketing:

Melt TV | Episode 228 | Mondelēz India’s Nitin Saini On Birthdays, Gifts & Generative AI

"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."

Advertising:

Melt TV | Episode 224 | Sukesh Nayak & Rajdeepak Das On Winning Big At The Cannes Lions + More

"India is now perceived as a global creative superpower."

Marketing:

Melt TV | Episode 188 | Anil Viswanathan Talks Mithai, MarTech & More

"Ideas still dictate the quality of impact we have, but data provides the clarity."

Marketing:

Melt TV | Episode 187 | Insights, Highlights & DE&I at MMA India’s SMARTIES Awards

Innovation. Metaverse. NFTs. Data. Diversity. Equity. Inclusion. And much more.

Advertising:

Melt TV | Episode 172 | The Big Winners At The 2022 Cannes Lions

From "Long Live The Prince" to "Super. Heroes." to "The Unfiltered History Tour" and more!

Advertising:

Melt TV | Episode 171 | Highlights from #KCA22 & Cannes Lions

Elephants, Lions, and more!

Marketing:

Melt TV | Episode 155 | Anil Viswanathan

Marketing to a Gen Z audience using QR codes, the art of casting and more.

Advertising:

Melt TV | Episode 142 | This Year’s Most Enjoyable Diwali Ads

The big theme this year was a message to support local retailers and small businesses.

Advertising:

Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan

"The core of the idea was to help small retailers. It wasn't to use a face for the brand."

Advertising:

Melt TV | Episode 123 | Highlights From #KCA21

Hear from the big winners from the Kyoorius Creative Awards 2021.