Cadbury Celebrations
Articles in Cadbury Celebrations
August 4, 2023
Marketing:
Melt TV | Episode 228 | Mondelēz India’s Nitin Saini On Birthdays, Gifts & Generative AI
"A clear brand purpose gives great tailwinds to creative ideas. Technology just brings it to life."
June 30, 2023
Advertising:
Melt TV | Episode 224 | Sukesh Nayak & Rajdeepak Das On Winning Big At The Cannes Lions + More
"India is now perceived as a global creative superpower."
October 22, 2022
Marketing:
Melt TV | Episode 188 | Anil Viswanathan Talks Mithai, MarTech & More
"Ideas still dictate the quality of impact we have, but data provides the clarity."
October 15, 2022
Marketing:
Melt TV | Episode 187 | Insights, Highlights & DE&I at MMA India’s SMARTIES Awards
Innovation. Metaverse. NFTs. Data. Diversity. Equity. Inclusion. And much more.
July 2, 2022
Advertising:
Melt TV | Episode 172 | The Big Winners At The 2022 Cannes Lions
From "Long Live The Prince" to "Super. Heroes." to "The Unfiltered History Tour" and more!
June 25, 2022
Advertising:
Melt TV | Episode 171 | Highlights from #KCA22 & Cannes Lions
Elephants, Lions, and more!
February 11, 2022
Marketing:
Melt TV | Episode 155 | Anil Viswanathan
Marketing to a Gen Z audience using QR codes, the art of casting and more.
November 13, 2021
Advertising:
Melt TV | Episode 142 | This Year’s Most Enjoyable Diwali Ads
The big theme this year was a message to support local retailers and small businesses.
November 6, 2021
Advertising:
Melt TV | Episode 141 | Not Just A Cadbury Ad | Featuring Shah Rukh Khan
"The core of the idea was to help small retailers. It wasn't to use a face for the brand."
June 26, 2021
Advertising:
Melt TV | Episode 123 | Highlights From #KCA21
Hear from the big winners from the Kyoorius Creative Awards 2021.