Campaign
Articles in Campaign
November 6, 2017
Advertising:
Bandhan Bank’s New Commercials Tug At The Emotional Chord
A dash of emotion and a dash of hope… and you get the ideal recipe for a banking advertisement
November 3, 2017
Advertising:
IKEA’s Preroll Ads Are So Boring That They’re Pure Genius
What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…
August 28, 2017
Advertising:
Creative Picks: Burger King, Havaianas & More!
Every day we are exposed to truck loads of commercial messages. A majority of them are simply ignored. Only a handful get noticed and stick in our minds. Here are a few which I noticed and liked this past week: Burger King’s ‘OK, Google’ stunt, Havaianas print ads and more.
August 9, 2017
Advertising:
Vodafone India: “#LookUp”
The #LookUp campaign by Vodafone showcases a video portraying the need for face-to-face interactions today. Quite a bold move being a telecom company, Vodafone emphasizes the importance of spending time with loved ones and expressing emotions in person rather than through a text or call.
August 9, 2017
Advertising:
Amazon India: #DeliverTheLove
Conceptualised by Ogilvy Bangalore, the ad film tells the story of a young boy who just cannot fathom why his grandmother does not mind receiving the same gift for Rakhshabandhan, every year.
August 9, 2017
Advertising:
Tata Tea Jaago Re: “Let’s Practise Gender Sensitivity At Home”
Gender inequality could start from our homes and could be learnt. The Tata Tea Jaago Re campaign video narrates an instance of gender inequality and talks about how people hold on to certain beliefs when it comes to gender roles.
August 9, 2017
Advertising:
Wagga Wagga Diabetic Oil
The Wagga Wagga diabetic oil ad is a spoof on Indian family drama clichés. The video cleverly promotes the international brand and captures the audience aptly.
August 8, 2017
Advertising:
Tata Sky: “Acting Adda”
The Tata Sky Acting Adda campaign packs is a series of 4-hilarious ads. Showcasing the legendary Amitabh Bachchan learning the nuances of acting through the Tata Sky's Adda, the ad delivers the intended message simultaneously pleasing the eye.
August 8, 2017
Advertising:
Hamam India: Breaking Stereotypes #GoSafeOutside
Moving beyond conventional soap ad formats, Hamam associates the brand with the traditional Indian martial art form breaking the stereotype that young girls cannot defend themselves. A brilliant ad, the narrative focuses less on the brand and more on women's safety in India.
August 8, 2017
Advertising:
Amazon India: (Tufani) #MomBeAGirlAgain
In a touching video, Amazon reaches out to mothers and encourages them to re-live their dreams. The campaign #MomBeAGirlAgain connects emotionally simultaneously promoting Amazon, as a brand.