March 31, 2023
March 31, 2023
Marketing:
"This whole marketing model of big summer campaigns is gone."
July 28, 2022
July 28, 2022
News:
In other news, the Asian Cricket Council (ACC) has decided to relocate Asia Cup tournament from Sri Lanka to the UAE.
March 7, 2022
March 7, 2022
Advertising:
Summer’s not too far away, and that means new campaigns from soft drink brands. And, a really interesting use of gaming and the metaverse.
February 14, 2022
February 14, 2022
News:
Meanwhile, Cult.fit has acquired a major stake in the India business of Gold's Gym for an undisclosed sum.
December 25, 2021
December 25, 2021
Advertising:
In this episode, Melt curates the advertising that stood out amidst the outpouring of festive marketing messages.
November 29, 2021
November 29, 2021
Advertising:
This week, Ritwika Gupta reviews Christmas ads by ALDI, Coca-cola and Waitrose & Partners.
November 9, 2021
November 9, 2021
News:
Meanwhile, British Airways has appointed Omnicom Media Group as the global media planning and buying agency.
October 9, 2021
October 9, 2021
Advertising:
The lasting influence of Howard Luck Gossage.
July 17, 2021
July 17, 2021
Marketing:
Repositioning brand Thums Up and making the most of an Olympic opportunity.
July 6, 2021
July 6, 2021
News:
Meanwhile, Coca-Cola has appointed Aditi Anand as the head of creative strategy of Coke for India and South-West Asia.
