Communications
Articles in Communications
August 12, 2019
Research:
Zee Melt 2019 | Strategy live: A walk into a CEO’s mind
Mark Pollard helps decode strategic thinking with a live case study.
August 12, 2019
Research:
Zee Melt 2019 | How can a 150+ year old company act like a start-up?
Gerardo Mazzeo on how a legacy FMCG company keeps itself fresh for the future.
August 12, 2019
Research:
Zee Melt 2019 | WHAT THE HELL ARE YOU GUYS DOING?
Flame grilled marketing, served up Burger King style by global CMO, Fernando Machado.
August 12, 2019
Research:
Zee Melt 2019 | What marketers can learn from the Kumbh Mela
Everyone wants a piece of the world's largest religious gathering of people.
August 11, 2019
Advertising:
Zee Melt 2019 | Agency of the Future
Digital consultant Shubho Sengupta paints a picture for the future.
August 11, 2019
Advertising:
Zee Melt 2019 | Do platforms matter at all? Or is it only programs that matter?
Arre and Hotstar debate on the strengths of the content platforms in this panel discussion from Zee MELT 2019.
August 8, 2019
Research:
Zee Melt 2019 | What are we missing?
Behavioural science decoded for advertising and marketing minds by Rory Sutherland.
August 8, 2019
Advertising:
Zee MELT 2019 | Simple is art, complicated is stupid.
Dave Trott is all about creativity, and simplicity.