Consumer Research

Articles in Consumer Research

Research:

Melt TV | Episode 181 | K Ramakrishnan

"Unique Brand Loyalty is a myth."

Research:

Melt TV | Episode 145 | Dolly Jha

"The onus of pushing budgets on research lies on the advertiser, not on the media agency, nor the research company."

Research:

Melt TV | Episode 118 | K Ramakrishnan

"In times of crisis, the big grow bigger."