Creativity
Articles in Creativity
October 16, 2021
Advertising:
Melt TV | Episode 138 | Richard Holman
Breaking the 7 assumptions about creativity and creative thinking.
October 24, 2020
Advertising:
Melt TV | Episode 89 | Allen Gannett
Flashes Of Genius: The Art & Science Of Creativity
September 14, 2017
Media:
Arun Pattabhiraman on “Mobile Video Done Right” at #ZeeMelt 2017
An in-depth session on one of the most popular creative outlets for communication today, Mobile Video by InMobi's Arun Pattabhiraman.
September 14, 2017
Advertising:
Ashish Limaye on “Creativity In A Data Driven World” at #ZeeMelt 2017
There are opinions about the fact that whether a data driven world is going to drive the way marketers reach out to consumers. But in the process, is there a space for creativity? Happy Finish's Ashish Limaye talks.
September 14, 2017
Advertising:Videos
Laurence Green’s Lessons From Cadbury’s Gorilla at #ZeeMelt 2017
Ten lessons from an iconic spot released roughly ten years back. 101's Laurence Green explains.
September 14, 2017
Advertising:Videos
A Fireside Chat with Sonal Dabral at #ZeeMelt 2017
Lessons in creativity through stories from Sonal Dabral, unraveled in a fireside chat with Anant Rangaswami.
September 12, 2017
Advertising:Videos
Dave Trott says “Simple Is Smart” at #ZeeMelt 2017
Nearly 90% of all advertising isn't noticed by the consumer. Dave Trott explains what's going wrong at Zee Melt 2017.