Demographics
Articles in Demographics
December 23, 2022
December 23, 2022
Research:
Melt TV | Episode 197 | David Allison on “Surviving The Evolution Of Insights”
"Using valuegraphics is 8x more efficient and insightful than using demographics and psychographcis."
September 14, 2017
September 14, 2017
Research:
Sarah Owen on Engaging Millenials & GenZs at #ZeeMelt 2017
What are the key priorities for Millenials and GenZ consumers, and where do they overlap? WGSN's Sarah Owen spills the beans.
August 4, 2017
August 4, 2017
Marketing:
Consumers Do Not See Themselves In Demographics
The moment we use the word ‘target’ we have already conditioned our system to think that there is someone outside an environment – the viewer looking at it – the object and trying to aim at it and doing something with it.