Design
Articles in Design
July 8, 2019
Marketing:
Melt | Episode 38 | Saffron’s Jacob Benbunan
Saffron's guide to Disruptive Branding.
April 13, 2018
Research:
“I Rarely Look Inside Advertising For Inspiration” – Samuel Ball
Founder of UK based digital advertising agency Lean Mean Fighting Machine, Samuel Ball, talks to Ushnota Paul about all things advertising...
April 12, 2018
Advertising:
“Design Is Omnipresent” – Prasanna Sankhe
Ushnota Paul talks to Prasanna Sankhe, the Co-Founder & Creative Head of Hyphen, who paved a successful path from advertising to design...
April 10, 2018
Advertising:
“Everything Starts With (the) Brand” – Christopher Doyle
Ushnota Paul talks to Christopher Doyle, the Creative Director of the Australia based independent and collaborative creative company, Christopher Doyle & Co.
April 10, 2018
Advertising:
‘Advertising Needs To Do A Better Job Of Telling Stories’
A lot of great advertising is just about storytelling. If done right, storytelling can make your communications more engaging and impactful. But with some of the biggest advertisers cutting back on their ad spends this year, the question remains - are people not spending enough time looking at an ad? In that case, what are the new tools which marketers can use to connect brands and people?
September 27, 2017
Marketing:
Ready To Melt with Anant Rangaswami: Podcast Episode 02
Ayush VS Patanjali, Twitter going for 280, Uber calls on its users and the jurors of the Kyoorius Design Awards talk shop.
September 12, 2017
Marketing:
Sunil Raina on “Creating Possibilities” at #ZeeMelt 2017
Disruptive marketing involves playing to your strengths, and minimizing the focus on your weaknesses. Sunil Raina urges brands and marketers to create genuine value to their customers in this talk.