January 27, 2023
January 27, 2023
Media:
"Marketers need to build a cohesive experience across all digital touchpoints."
June 12, 2019
June 12, 2019
Marketing:
How does a brand talk to truck drivers?
March 18, 2019
March 18, 2019
Media:
Social Media Benchmarking VS Content Intelligence
November 20, 2018
November 20, 2018
Marketing:
How can a marketer sift through the humongous volumes of data to reach those insights? What role does the agency partner play?
November 12, 2018
November 12, 2018
Research:
The Do's and Don'ts of Digital Marketing.
November 5, 2018
November 5, 2018
Marketing:
Just a buzzword? Or can Blockchain help make marketing more effective?
May 8, 2018
May 8, 2018
Advertising:
The journey begins with a tweet from an A-list talent about the “first look” and ends with a film premiere (after it’s done a box-office run) on a streaming platform. Here’s how digital media is changing the way films are marketed in India.
January 8, 2018
January 8, 2018
Marketing:
R Gowthaman opines that Blockchain technology helps build trust between two stakeholders without compromising either position.
January 3, 2018
January 3, 2018
Marketing:
If there is a new game in town, fraud will always come along with new tricks.
December 28, 2017
December 28, 2017
Marketing:
Content marketing is storytelling to tell the audience what we are about. One minute, isn’t that what brand advertising did?
