Disruption
Articles in Disruption
August 12, 2019
Marketing:
Zee Melt 2019 | Where do we find tomorrow’s consumer?
Rashi Goel helps unravel the traits of tomorrow's customer.
August 12, 2019
Marketing:
Zee Melt 2019 | Should brands take a stand?
Does cause-marketing really work for the brand?
August 12, 2019
Research:
Zee Melt 2019 | What women need to do for women?
Gayatri Sriram and The Collective on improving gender inclusivity.
August 12, 2019
Media:
Zee Melt 2019 | Does gender sensitivity add value to media planning/buying?
The Collective debates on a topic that doesn't get enough attention.
August 12, 2019
Advertising:
Zee Melt 2019 | Is there much tokenism in advertising?
The Collective asks a question that needs to be answered by the Indian advertising industry.
August 12, 2019
Advertising:
Zee Melt 2019 | Advertising, media & marketing is more fair to women than most industries.
The Collective's view on the advertising and marketing industry.
August 12, 2019
Advertising:
Zee Melt 2019 | Today’s consumer has the attention span of a goldfish
In today's fast-paced world, how can you get the consumer to stay attentive?
August 12, 2019
Research:
Zee Melt 2019 | Vernacular as a key growth driver for digital media.
Why regional languages are the future for every brand in India.
August 12, 2019
Advertising:
Zee Melt 2019 | Has digital killed storytelling?
Does telling a story online follow the same rules?
August 12, 2019
Marketing:
Zee Melt 2019 | Can a brand survive without trust?
Building trust isn't a simple task.