Disruption
Articles in Disruption
August 12, 2019
Media:
Zee Melt 2019 | Is print relevant at all?
What can a brand do with the print medium?
August 12, 2019
Media:
Zee Melt 2019 | Toothpaste, TV, Tea.
Solid research and discussion on the Indian consumer.
August 12, 2019
Advertising:
Zee Melt 2019 | Rahul daCunha can’t take a holiday because of you.
Hint: It's about the Amul Topicals.
August 12, 2019
Media:
Zee Melt 2019 | Television, content & the brave young world.
Myleeta Aga on what's new in Television content.
August 12, 2019
Advertising:
Zee Melt 2019 | Voice Marketing Session
Get voice marketing to work for you.
August 12, 2019
Advertising:
Zee Melt 2019 | The world of badvertising – Ad fraud and brand safety session
How can you prevent ad fraud? Answers from this panel discussion at Zee MELT 2019.
August 12, 2019
Advertising:
Zee Melt 2019 | Is creativity dead?
Laura Jordan Bambach makes a case for creativity.
August 12, 2019
Advertising:
Zee Melt 2019 | The robots aren’t coming
Copywriter Vikki Ross on machines, humans, and copywriting.
August 12, 2019
Advertising:
Zee Melt 2019 | Paid attention: Advertising in an ADD economy
Faris Yakob on how you can get consumers to pay more attention to your brand.
August 12, 2019
Marketing:
Zee Melt 2019 | The biggest problem in marketing
JP Hanson's answer may just surprise you.