Edelman India

Articles in Edelman India

Marketing:

Melt TV | Episode 179 | Deepa Krishnan

"We are not in the coffee business, but in the people business."

Research:

Melt TV | Episode 174 | Richard Edelman

What brands can learn from Volodymyr Zelensky + Why India is the growth market for Asia + more!

Research:

Melt TV | Episode 122 | Rakesh Thukral

"Do not prioritise profits over the safety of your employees, customers and stakeholders."

News:

Melt Update | 10 May | Sudhir Sitapati Quits HUL & MORE

Meanwhile, Dabur India enters the pain relief spray category.

Marketing:

Melt TV | Episode 44 | Dilip Cherian & Rakesh Thukral

Can a brand survive without trust?

Marketing:

Zee Melt 2019 | Can a brand survive without trust?

Building trust isn't a simple task.