July 25, 2019
July 25, 2019
News:
From Jessica Walsh launching her own creative agency &Walsh to Netflix starting the Rs 199 mobile subscription plan in India, here are the top stories of the day:
June 14, 2019
June 14, 2019
News:
From BARC resuming outlier exclusion to Star India raking in ad revenue of Rs 25-30 crore for the upcoming India vs Pakistan match, here are the top stories of the day:
December 20, 2018
December 20, 2018
Marketing:
This week, Ritwika Gupta reviews marketing campaigns by Facebook, Hardee's and Craftsvilla.
September 14, 2017
September 14, 2017
Media:
Facebook's Pratham Hegde unravels the opportunities for advertisers on the social media platform.
August 7, 2017
August 7, 2017
Research:
Airlines are very heavy users of social media. They vie with competitors to reply to their customers online in the most efficient manner possible, offer the best possible rates and the greatest experience.In addition to redressing consumer concerns, airline brands use social networks to engage their audience with relevant content and pass along information about flight schedules, new routes, discounts etc. This way, social media plays a key role in constructing a brand’s personality online. In order to understand how effectively airline brands used social media, Unmetric took a look at the top 15 brands across Facebook, Twitter, and Instagram during Q1 2017. These include: Aeromexico, Air Canada, Alaska Airlines, Allegiant, American Airlines, Delta, Frontier Airlines, Hawaiian Airlines, JetBlue, Southwest Airlines, Spirit Airlines, United Airlines, Virgin Airlines, Volaris and WestJet. Here’s what we found:
July 7, 2017
July 7, 2017
Research:
Mobile is emerging to be the biggest platform for online video consumption. By 2021, the average mobile data consumption per smartphone in India is expected to increase by at least five times. Here’s why the mighty small screen is overtaking Television.
