FCBUlka
Articles in FCBUlka
November 21, 2020
November 21, 2020
Marketing:
Melt TV | Episode 93 | How HUL’s Foods Brands Responded To The Lockdown
How HUL’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour.
September 15, 2020
September 15, 2020
Advertising:
Horlicks Grows Up In New Communication
The commercial is about ‘growth’. Not physical growth or mental growth, but ‘growth’ of the protagonist.
August 12, 2019
August 12, 2019
Research:
Zee Melt 2019 | What women need to do for women?
Gayatri Sriram and The Collective on improving gender inclusivity.
April 10, 2018
April 10, 2018
Advertising:
Wipro Garnet LED Bulb’s New TVC Is To The Point And Funny
Sometimes all you want is a TVC that talks straight about the product, in as less time as possible
January 19, 2018
January 19, 2018
Advertising:
Horlicks’ New Campaign ‘Fearless Kota’ Throws Light On An Important Social Issue Of Today
The brand takes up the case of student suicides to send across a powerful message.