Fernando Machado

Articles in Fernando Machado

Marketing:

Melt TV | Episode 182 | Fernando Machado (CMO, Activision Blizzard) Decodes Gaming For Marketers

"Gaming is more social than social media. Plus, it's ahead of the curve with respect to the metaverse."

News:

Melt Update | 5 Apr | LG Exits Global Smartphone business & MORE

Meanwhile, Fernando Machado will be joining Activision Blizzard as CMO.

News:

Melt Update | 2 Apr | Burger King’s CMO Fernando Machado Resigns & MORE

Meanwhile, Mahindra Group has appointed Asha Kharga as chief customer and brand officer.

Marketing:

Melt TV | Episode 103 | Lessons Learnt During The Lockdown

From lessons in leadership, to marketing, media and communication tips and much more.

Research:

Zee Melt 2019 | WHAT THE HELL ARE YOU GUYS DOING?

Flame grilled marketing, served up Burger King style by global CMO, Fernando Machado.

Marketing:

Melt | Fernando Machado | Global CMO, Burger King

"Be obsessed, understand your brand, develop criteria."