Fernando Machado
Articles in Fernando Machado
September 9, 2022
September 9, 2022
Marketing:
Melt TV | Episode 182 | Fernando Machado (CMO, Activision Blizzard) Decodes Gaming For Marketers
"Gaming is more social than social media. Plus, it's ahead of the curve with respect to the metaverse."
April 5, 2021
April 5, 2021
News:
Melt Update | 5 Apr | LG Exits Global Smartphone business & MORE
Meanwhile, Fernando Machado will be joining Activision Blizzard as CMO.
April 2, 2021
April 2, 2021
News:
Melt Update | 2 Apr | Burger King’s CMO Fernando Machado Resigns & MORE
Meanwhile, Mahindra Group has appointed Asha Kharga as chief customer and brand officer.
January 30, 2021
January 30, 2021
Marketing:
Melt TV | Episode 103 | Lessons Learnt During The Lockdown
From lessons in leadership, to marketing, media and communication tips and much more.
August 12, 2019
August 12, 2019
Research:
Zee Melt 2019 | WHAT THE HELL ARE YOU GUYS DOING?
Flame grilled marketing, served up Burger King style by global CMO, Fernando Machado.
June 11, 2019
June 11, 2019
Marketing:
Melt | Fernando Machado | Global CMO, Burger King
"Be obsessed, understand your brand, develop criteria."