FMCG
Articles in FMCG
May 22, 2021
Research:
Melt TV | Episode 118 | K Ramakrishnan
"In times of crisis, the big grow bigger."
May 12, 2020
Research:
The new, improved post-coronavirus home
It’s time to make my predictions. For what they’re worth.
March 11, 2020
News:
Melt In A Minute | ITC To Accelerate Its Roll-out Of New FMCG Products & More
Meanwhile Disney+ goes live in India via Hotstar, called Disney+Hotstar, ahead of its official launch
August 7, 2017
Marketing:
Book Review: Patanjalize Your Brand
Marketer and author Paritosh Sharma’s new book Patanjalize Your Brand gives a solid insight into the rise and rise of this swadesi brand, notes Ushnota Paul.
August 7, 2017
Research:
Celebrity Brand Ambassadors And Brand Fidelity
A celebrity, signed for a fee and for a period of time to endorse a brand, has the responsibility to do what is right for that brand.
August 7, 2017
Advertising:
Impact Of GST On Advertising Budgets
The levy of GST will have diverse impacts across sectors, and this could impact their ability to spend on advertising. We have attempted to list down, in this article, the impact of GST on the advertising budgets on some trades and subsequently a broad impact on the key economic sectors.
July 26, 2017
Marketing:
Amul – The Number One Nobody Talks About
The $4.1 billion dollar organization is not situated in Mumbai or New Delhi, but tucked away in Anand in Gujarat, about 45 minutes from Baroda. The organization is the Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), India’s largest food product marketing organization, hawking a slew of brands in an astonishing 450 stock-keeping units. Considering the size, GCMMF is extraordinary nimble, having built a capability to launch new products within 60-90 days of conceptualization. 85% percent of their revenue is spent on their most critical raw material, milk. Advertising, the second largest cost head, is a mere 1% of their revenue. How does Amul achieve these metrics?