Gonzalo Fuentes
Articles in Gonzalo Fuentes
September 14, 2017
September 14, 2017
Advertising:
Gonzalo Fuentes asks “Is Brand Building Advertising Dying?” at #ZeeMelt 2017
No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.