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Articles in GroupM

Media:

Melt TV | Episode 263 | The Business Of Sports: What’s Next?

How can brands win the INR 15,766 CR Indian sports industry?

Media:

Melt TV | Episode 256 | “Remain Optimistic About The Industry”, says GroupM India’s TYNY Report 2024

“Despite facing macroeconomic challenges, we remain optimistic about the industry. At 10.2% India will be the fastest growing top market.

Media:

Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India

"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."

News:

Melt Update | 14 November | Dentsu Group outlines new global management structure and MORE

Meanwhile, GroupM launches coalition to tackle ad-based carbon emissions.

News:

Melt Update | 29 September | Multiple brands pull ads from Twitter and MORE

Meanwhile, Trishul Bhumkar joins Zenith as Managing Partner.

News:

Melt Update | 29 August | Meta and Jio launch shopping experience on WhatsApp and MORE

Meanwhile, GroupM India joins hands with ShareChat.

News:

Melt Update | 25 August | Warc report: Adspend to slow significantly in 2023 and MORE

Meanwhile, Dentsu Creative India has appointed Ajeet Shukla as Group Executive Creative Director.

Research:

Melt TV | Episode 163 | Kantar & GroupM Dialogue Factory’s Rural Barometer Report

"Rural India remains resilient."

Media:

Melt TV | Episode 161 | Vinit Karnik

"Sports sponsorship in India crossed INR 9,500 crores in 2021."