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Articles in GroupM
May 28, 2024
Media:
Melt TV | Episode 263 | The Business Of Sports: What’s Next?
How can brands win the INR 15,766 CR Indian sports industry?
February 16, 2024
Media:
Melt TV | Episode 256 | “Remain Optimistic About The Industry”, says GroupM India’s TYNY Report 2024
“Despite facing macroeconomic challenges, we remain optimistic about the industry. At 10.2% India will be the fastest growing top market.
April 29, 2023
Media:
Melt TV | Episode 215 | GroupM South Asia’s Vinit Karnik On Sports Sponsorship In India
"Brands who want to engage a niche audience should look beyond cricket at other emerging sports."
November 15, 2022
News:
Melt Update | 14 November | Dentsu Group outlines new global management structure and MORE
Meanwhile, GroupM launches coalition to tackle ad-based carbon emissions.
September 30, 2022
News:
Melt Update | 29 September | Multiple brands pull ads from Twitter and MORE
Meanwhile, Trishul Bhumkar joins Zenith as Managing Partner.
August 29, 2022
News:
Melt Update | 29 August | Meta and Jio launch shopping experience on WhatsApp and MORE
Meanwhile, GroupM India joins hands with ShareChat.
August 25, 2022
News:
Melt Update | 25 August | Warc report: Adspend to slow significantly in 2023 and MORE
Meanwhile, Dentsu Creative India has appointed Ajeet Shukla as Group Executive Creative Director.
April 30, 2022
Research:
Melt TV | Episode 163 | Kantar & GroupM Dialogue Factory’s Rural Barometer Report
"Rural India remains resilient."
April 11, 2022
Media:
Melt TV | Episode 161 | Vinit Karnik
"Sports sponsorship in India crossed INR 9,500 crores in 2021."