GroupM
Articles in GroupM
May 1, 2021
Media:
Melt TV | Episode 115 | Vinit Karnik
"Brand should explore the opportunity to sponsor a sport over a five to ten year period."
February 20, 2021
Media:
Melt TV | Episode 106 | Prasanth Kumar
"The markets, and the economy have the momentum required for recovery."
November 11, 2020
News:
Melt Update | 11 Nov | Dentsu Reports 14.2% Revenue Decline & MORE
In other news, The International Cricket Council is scouting for a marketing and public relations services partner for the T20 World Cup in 2021.
September 25, 2020
News:
Melt Update | 25 Sep | IBF Appoints K. Madhavan As New President & MORE:
Meanwhile, GroupM and Facebook come together to launch an industry-first media playbook for advertisers and marketers.
August 26, 2020
News:
Melt Update | 26 Aug | Godrej Consumer Products To Drop The Word “Fair” From Its Soap Range & MORE
In the digital space, Facebook is set to roll out 'Facebook News' in india.
June 23, 2020
News:
Melt Update | 23 June | Cannes Lions & WARC Launch ‘The Effectiveness Code’ & MORE
Meanwhile, GroupM has released its Global Mid-Year Media Forecast that details how COVID sharply transformed the global advertising economy.
June 9, 2020
News:
Melt Update | 9 June | GroupM Appoints Ajay Mehta as Managing Director of Cinema (ITV) and OOH (Kinetic)
Meanwhile, Network18 has decided to discontinue its lifestyle channel FYI TV18 and FYI TV18 HD from 8 July 2020.
March 11, 2020
News:
Melt In A Minute | ITC To Accelerate Its Roll-out Of New FMCG Products & More
Meanwhile Disney+ goes live in India via Hotstar, called Disney+Hotstar, ahead of its official launch
March 6, 2020
News:
Melt In A Minute | Apple Cracks Down On Coronavirus Apps To Tackle Misinformation & More
Meanwhile, WPP’s GroupM has acquired data science firm Sandtable
February 19, 2020
News:
Melt In A Minute | Publicis Sapient Acquires Sapient.i7 Completely & More
In other news, Twitter acquires Chroma Labs, the team behind Stories template