GroupM

Articles in GroupM

Media:

Melt TV | Episode 115 | Vinit Karnik

"Brand should explore the opportunity to sponsor a sport over a five to ten year period."

Media:

Melt TV | Episode 106 | Prasanth Kumar

"The markets, and the economy have the momentum required for recovery."

News:

Melt Update | 11 Nov | Dentsu Reports 14.2% Revenue Decline & MORE

In other news, The International Cricket Council is scouting for a marketing and public relations services partner for the T20 World Cup in 2021.

News:

Melt Update | 25 Sep | IBF Appoints K. Madhavan As New President & MORE:

Meanwhile, GroupM and Facebook come together to launch an industry-first media playbook for advertisers and marketers.

News:

Melt Update | 26 Aug | Godrej Consumer Products To Drop The Word “Fair” From Its Soap Range & MORE

In the digital space, Facebook is set to roll out 'Facebook News' in india.

News:

Melt Update | 23 June | Cannes Lions & WARC Launch ‘The Effectiveness Code’ & MORE

Meanwhile, GroupM has released its Global Mid-Year Media Forecast that details how COVID sharply transformed the global advertising economy.

News:

Melt Update | 9 June | GroupM Appoints Ajay Mehta as Managing Director of Cinema (ITV) and OOH (Kinetic)

Meanwhile, Network18 has decided to discontinue its lifestyle channel FYI TV18 and FYI TV18 HD from 8 July 2020.

News:

Melt In A Minute | ITC To Accelerate Its Roll-out Of New FMCG Products & More

Meanwhile Disney+ goes live in India via Hotstar, called Disney+Hotstar, ahead of its official launch

News:

Melt In A Minute | Apple Cracks Down On Coronavirus Apps To Tackle Misinformation & More

Meanwhile, WPP’s GroupM has acquired data science firm Sandtable

News:

Melt In A Minute | Publicis Sapient Acquires Sapient.i7 Completely & More

In other news, Twitter acquires Chroma Labs, the team behind Stories template