October 21, 2023
October 21, 2023
Research:
"Marketers must understand that investing in a brand means investing to safeguard its future."
September 15, 2023
September 15, 2023
Marketing:
"The purpose of the campaign is to get more girls engaged with football, and Rexona is the brand that's best placed to do that."
February 24, 2022
February 24, 2022
News:
The account size is estimated to be around Rs 600 crore.
July 31, 2021
July 31, 2021
Research:
What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.
June 21, 2021
June 21, 2021
News:
In other news, Ogilvy India bags the Black Elephant at Kyoorius Creative Awards 2021.
March 1, 2021
March 1, 2021
Advertising:
This week, Ritwika Gupta reviews ads by Hindustan Unilever, Centr and Spotify India.
November 21, 2020
November 21, 2020
Marketing:
How HUL’s food brands responded to the lockdown through marketing communication necessitated by the significant shifts in consumer behaviour.
June 26, 2020
June 26, 2020
News:
Meanwhile, Dentsu India has elevated Indrajeet Mookherjee to the role of president, effective immediately.
May 1, 2020
May 1, 2020
News:
Meanwhile, India business has been the worst hit for Amazon for the first quarter
March 23, 2020
March 23, 2020
News:
In other news, ZEE appoints Piyush Pandey as independent director of the company.
