July 19, 2019
July 19, 2019
News:
From FaceApp raising privacy concerns to eBay selecting Medicom as global media agency of record, here are the top stories of the day:
July 8, 2019
July 8, 2019
Marketing:
The three marketing campaigns that caught Madhuwanti Saha's attention
September 24, 2018
September 24, 2018
Advertising:
This week, we review ads by Heineken, IKEA and DHFL General Insurance. Let’s take a look…
August 15, 2018
August 15, 2018
Marketing:
From Ola's #RoadToGold campaign to IHOP's name change to IHOB, here are the marketing stunts that made an impact this week. Ritwika Gupta takes a look:
May 15, 2018
May 15, 2018
Research:
Ushnota Paul takes you through this week's top marketing innovations.
April 30, 2018
April 30, 2018
Advertising:Videos
From Swiggy’s effective 20 second spots to Ikea’s whacky ‘Ghost’ ad, these were the communication pieces that caught Ritwika Gupta’s interest this week.
April 10, 2018
April 10, 2018
Advertising:
Ushnota Paul shares her top 3 picks for last week - The Mo Salah Surprise, Aerosmurf and Assemble AR App
January 11, 2018
January 11, 2018
Advertising:
IKEA’s new print ad is whacky, unconventional and rather interactive!
November 3, 2017
November 3, 2017
Advertising:
What happens when a brand uses reverse psychology on its consumers to not skip ads? IKEA has hit the ball out of the park with its latest campaign…
