Indian Premier League
Articles in Indian Premier League
March 30, 2024
March 30, 2024
Marketing:
Melt TV | Episode 262 | Dream11’s Boundary-Breaking Marketing Blitz
"This is the time of the year when we aim to maximise our user growth."
February 24, 2023
February 24, 2023
Media:
Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023
"In 2022, Digital finally overtook TV as the single largest medium as per AdEx".
April 11, 2022
April 11, 2022
Media:
Melt TV | Episode 161 | Vinit Karnik
"Sports sponsorship in India crossed INR 9,500 crores in 2021."
March 30, 2022
March 30, 2022
Research:
Creative Picks | 28 March 2022 | Red Bull, Dixcy Scott & Simulate Nuggs
Bike stunts, flying chickens and a body-language expert.
May 18, 2020
May 18, 2020
Media:
Forget the IPL till you can bring back the noise
Anant Rangaswami (Editor, Melt) on why empty stadiums – and silent stadiums – do not make for great viewing.
April 12, 2018
April 12, 2018
Media:
Ready To Melt: Podcast Episode 16
The Chennai Super Kings will play the rest of their home matches in Pune. Anant Rangaswami reacts.