Indian Premier League

Articles in Indian Premier League

Marketing:

Melt TV | Episode 262 | Dream11’s Boundary-Breaking Marketing Blitz

"This is the time of the year when we aim to maximise our user growth."

Media:

Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023

"In 2022, Digital finally overtook TV as the single largest medium as per AdEx".

Media:

Melt TV | Episode 161 | Vinit Karnik

"Sports sponsorship in India crossed INR 9,500 crores in 2021."

Research:

Creative Picks | 28 March 2022 | Red Bull, Dixcy Scott & Simulate Nuggs

Bike stunts, flying chickens and a body-language expert.

Media:

Forget the IPL till you can bring back the noise

Anant Rangaswami (Editor, Melt) on why empty stadiums – and silent stadiums – do not make for great viewing.

Media:

Ready To Melt: Podcast Episode 16

The Chennai Super Kings will play the rest of their home matches in Pune. Anant Rangaswami reacts.