IPL
Articles in IPL
May 28, 2024
Media:
Melt TV | Episode 263 | The Business Of Sports: What’s Next?
How can brands win the INR 15,766 CR Indian sports industry?
March 30, 2024
Marketing:
Melt TV | Episode 262 | Dream11’s Boundary-Breaking Marketing Blitz
"This is the time of the year when we aim to maximise our user growth."
March 28, 2023
News:
Melt Update | 28 March | PubMatic partners with Silverpush and MORE
Meanwhile, JioCinema claims 10mn+ viewers for WPL final.
February 24, 2023
Media:
Melt TV | Episode 206 | Sam Balsara Talks AdEx And Decodes The Pitch Madison Advertising Report 2023
"In 2022, Digital finally overtook TV as the single largest medium as per AdEx".
October 10, 2022
News:
Melt Update | 10 October | Wavemaker: Popularity of IPL22 grew 300% YoY and MORE
Meanwhile, ShareChat hires Rabe Iyer as Head of Agency Business.
April 11, 2022
Media:
Melt TV | Episode 161 | Vinit Karnik
"Sports sponsorship in India crossed INR 9,500 crores in 2021."
April 7, 2022
News:
Melt Update | 7 April | Invesco to offload 7.8% stake in Zee and MORE
Meanwhile, Disney+ Hotstar launched a three-month mobile subscription plan priced at Rs 149.
April 1, 2022
Advertising:
Melt TV | Episode 160 | Roopak Saluja
“Production companies / content studios can help bridge the gap in branded entertainment.”
March 30, 2022
News:
Melt Update | 30 March | e-Auction for media rights of IPL 2023-27 tender & MORE
Meanwhile, football star Lionel Messi has signed an agreement worth more than $20 million to promote digital fan token company Socios.com