ITC

Articles in ITC

Marketing:

Melt TV | Episode 177 | ITC’s Sameer Satpathy

"ITC is not in the trial business, it's in the repeat business."

News:

Melt Update | 3 August | S4 Capital brings in Colin Dey & Chris Martin and MORE

Meanwhile, Tinder CEO Renate Nyborg, steps down.

Advertising:

Melt TV | Episode 164 | Rory Sutherland & Ella Jenkins

Insights and analysis from the tenth edition of the Behavioural Science Annual.

News:

Melt Update | 2 May | Samir Singh elevated as Unilever CMO – Personal Care and MORE

Meanwhile, Twitter has said there has been a miscalculation in the calculation of its Average Monetisable Daily Active Users metric.

News:

Melt Update | 24 Feb | ITC Calls For Media Review, HUL Appoints Nitin Paranjpe as Non-Executive Chairman & MORE

The account size is estimated to be around Rs 600 crore.

News:

Melt Update | 11 Mar | YouTube to Deduct Taxes from Creators Outside US & MORE:

Meanwhile, Singapore-based video-sharing social networking platform, Lomotif is set to enter India.

News:

Melt Update | 3 Mar | Publicis Groupe Merges Publicis WW India & Indigo Consulting’s Digital Marketing Teams & MORE

Meanwhile, Kantar has announced Deepender Rana as General Manager for the Insights Division in the South Asia region.

Marketing:

Melt TV | Episode 103 | Lessons Learnt During The Lockdown

From lessons in leadership, to marketing, media and communication tips and much more.

Marketing:

Melt TV | Episode 98 | Sameer Satpathy

"ITC is a national brand, and it had to answer the challenge."

News:

Melt Update | 30 July | ITC Drags Godfrey Phillips To Court Over Infringement Of Its Mark ‘Flake’ & MORE:

Meanwhile, Walmart is rolling out a new tool that shows if people buy a product after seeing an ad for it.