Josy Paul
Articles in Josy Paul
May 28, 2024
May 28, 2024
Marketing:
Melt TV | Episode 265 | How Does Ariel Drive Social Change Through #ShareTheLoad?
Exploring #ShareTheLoad, a case study of purpose-driven marketing done right.
May 6, 2023
May 6, 2023
Advertising:
Melt TV | Episode 216 | All About “See The Signs”, Ariel’s “#ShareTheLoad” Campaign
"Being a force for good definitely translates to growth."
March 23, 2020
March 23, 2020
Advertising:
Melt TV | Episode 58 | Analysing Ariel’s #ShareTheLoad Campaign
#ShareTheLoad returns. And this time, it's championing "equal sleep".
April 27, 2019
April 27, 2019
Advertising:Videos
Melt TV | Episode 28 | Why Advertising Awards Matter
Do awards matter to the marketer? Do they still matter to the agency? Santosh Padhi, Amer Jaleel and nJosy Paul discuss in this episode.
March 11, 2019
March 11, 2019
Research:Videos
Melt TV | Episode 17 | Ariel’s #ShareTheLoad Campaign
Why does P&G India choose to continue the campaign?