Josy Paul

Articles in Josy Paul

Marketing:

Melt TV | Episode 265 | How Does Ariel Drive Social Change Through #ShareTheLoad?

Exploring #ShareTheLoad, a case study of purpose-driven marketing done right.

Advertising:

Melt TV | Episode 216 | All About “See The Signs”, Ariel’s “#ShareTheLoad” Campaign

"Being a force for good definitely translates to growth."

Advertising:

Melt TV | Episode 58 | Analysing Ariel’s #ShareTheLoad Campaign

#ShareTheLoad returns. And this time, it's championing "equal sleep".

Advertising:Videos

Melt TV | Episode 28 | Why Advertising Awards Matter

Do awards matter to the marketer? Do they still matter to the agency? Santosh Padhi, Amer Jaleel and nJosy Paul discuss in this episode.

Research:Videos

Melt TV | Episode 17 | Ariel’s #ShareTheLoad Campaign

Why does P&G India choose to continue the campaign?