Kantar

Articles in Kantar

Research:

Melt TV | Episode 163 | Kantar & GroupM Dialogue Factory’s Rural Barometer Report

"Rural India remains resilient."

News:

Melt Update | 8 Nov | Amazon India Appoints Rashi Goel as Director of Marketing & MORE

In global news, Unruly has appointed Grant Bingham as Vice President of International Media Business Development.

News:

Melt Update | 22 Sep | Zee Entertainment to Merge with Sony Pictures Networks India & MORE

In other news, ASCI has launched an ‘Advertising Advice’ service to help brands be more mindful about the claims they make in their campaigns.

News:

Melt Update| 14 Sep | Dentsu Clubs Isobar, WATConsult & Perfect Relations under Isobar India Group, Heeru Dingra named CEO & MORE

In other news, BBH India has appointed Aarti Srinivasan as Executive Creative Director.

Research:

Melt TV | Episode 129 | K Ramakrishnan on Kantar’s Consumer Connections Report

The changing landscape of the urban and rural consumer in India.

Research:

Melt TV | Episode 128 | Soumya Mohanty

What brands can learn from Kantar's Creative Effectiveness Awards, and why marketers should back their gut instincts with data and science.

News:

Melt Update | 1 July |Merlee Jayme Named CCO, Dentsu APAC & MORE

In other news, Kantar has appointed Chris Jansen as Group Chief Executive Officer.

Research:

Melt TV | Episode 118 | K Ramakrishnan

"In times of crisis, the big grow bigger."

News:

Melt Update | 12 Mar | Amazon Pay India Gets Rs 225 Cr Fund Infusion from Parent & MORE:

Meanwhile, Ogilvy India has appointed Kedar Mehta as head of consulting for its experience business in India.

News:

Melt Update | 8 Mar | Google To Invest $1 Million to Help Undeserved Women in India & MORE

In the e-commerce space, Twitter is testing a new way to display tweets that link out to e-commerce product pages.