July 12, 2019
July 12, 2019
News:
From Bain looking to buy majority stake in WPP’S market research business Kantar to Whatsapp allowing backdoor advertisement through branded stickers, today's highlights
September 14, 2017
September 14, 2017
Advertising:
No consumer, on any screen, at any time, wants to consume advertising. Kantar Insight's Gonzalo Fuentes on how advertisers can tackle this insight.
September 14, 2017
September 14, 2017
Research:
For the foreseeable future, Kantar thinks TV viewing will continue to remain majorly on a big screen at home. Nick Burfitt shares the changing audience demographics, and how it impacts TV audience measurement.
September 13, 2017
September 13, 2017
Media:
Kantar Media's Nick Burfitt shares the results of "Dimensions", a study that considers the impact of communications from the twin perspectives of the industry leaders, and the consumers they are trying to reach.
July 7, 2017
July 7, 2017
Research:
Mobile is emerging to be the biggest platform for online video consumption. By 2021, the average mobile data consumption per smartphone in India is expected to increase by at least five times. Here’s why the mighty small screen is overtaking Television.
