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News:

Melt Update | 21 October | Google rolls out privacy-first My Ad Center for users globally and MORE

Meanwhile, QYOU Media India to acquire Maxamtech Digital Ventures.

News:

Melt Update | 20 October | Omnicom Q3: Posts 13.1% organic growth in APAC and MORE

Meanwhile, Plum refreshes brand identity.

Marketing:

Melt TV | Episode 187 | Insights, Highlights & DE&I at MMA India’s SMARTIES Awards

Innovation. Metaverse. NFTs. Data. Diversity. Equity. Inclusion. And much more.

News:

Melt Update | 12 October | Dentsu Creative CMO Report: 78% say ‘silo agency model’ not fit for purpose and MORE

Meanwhile, LinkedIn has launched the world's first deep sales platform.

News:

Melt Update | 6 September | Dentsu to drop international CEO role in restructure and MORE

Meanwhile, Mastercard acquires title sponsorship rights for all BCCI home matches.

News:

Melt Update | 19 August | India Today Group launches new content hub & MORE

Meanwhile, Nikhil Madhok, EVP & Head of Original Content, Hotstar, has resigned from his post.

News:

Melt Update | 25 July | Hansa: Amitabh Bachchan most recognised celebrity and MORE

Meanwhile, Disney Star has secured the broadcast and digital streaming rights to telecast Australian cricket in India.

News:

Melt Update | 24 May | R.I.P. Anant Rangaswami

Kyoorius and MELT deeply mourn the demise of Anant Rangaswami, who among several roles, also served as Editor of MELT.

Advertising:

Creative Picks | 31 Jan | LinkedIn, Apple, Parle G

This week, Ritwika Gupta reviews ads by LinkedIn, Apple and Parle G.