Lockdown
Articles in Lockdown
June 12, 2021
Marketing:
Melt TV | Episode 121 | Mayur Hola
"We have to stay relevant for all our customers."
February 27, 2021
Marketing:
Melt TV | Episode 107 | Vivek Srivatsa (Tata Motors)
"The car-purchase journey has changed dramatically."
January 30, 2021
Marketing:
Melt TV | Episode 103 | Lessons Learnt During The Lockdown
From lessons in leadership, to marketing, media and communication tips and much more.
December 30, 2020
Advertising:
Melt | Most Enjoyable Ads Released During The Lockdown
We bring you some of our favourite ad campaigns from India that stood out this year.
December 19, 2020
Marketing:
Melt TV | Episode 97 | IBM’s Deepali Naair
"The context for our client's changed quickly. And so did our solutions."
October 4, 2020
Advertising:
Melt TV | Episode 86 | Chuck Porter
"Things will never return to the way they used to be."
September 5, 2020
Research:
Melt TV | Episode 82 | Anurag Katriar
Anurag Katriar serves as the President of the National Restaurants Association of India, and is Executive Director and CEO of deGustibus Hospitality.
August 26, 2020
Marketing:
Melt TV | Episode 80 | Shubhranshu Singh
"Online video content consumption has spiked during lockdown."
August 3, 2020
Media:
Melt TV | Episode 77 | Ashish Hemrajani (BookMyShow)
How can a business like BookMyShow adapt to the consumer’s appetite for attending events during the lockdown? Ashish Hemrajani answers.
July 19, 2020
Advertising:
Melt TV | Episode 75 | Agnello Dias
The case for short-term solutions, instead of long-term.