Maggi
Articles in Maggi
April 10, 2018
April 10, 2018
Advertising:
Creative Picks | Episode 03
Ushnota Paul shares her top 3 picks for last week - Maggi Masala-ae-Magic, Vodafone Egypt and Wipro Garnet LED Bulb
April 10, 2018
April 10, 2018
Advertising:
Maggi Masala-ae-Magic’s ‘Rishton Ka Swaad’ TVC Is Sweet And Effective
The 1-minute ad not only addresses the purpose of the product but also an important issue
December 13, 2017
December 13, 2017
Advertising:
Book Review: The Indestructible Brand – Crisis Management In The Age Of Social Media
Venke Sharma and Hushidar Kharas' book prepares brands to be crisis ready in the digital era, says Ushnota Paul
August 8, 2017
August 8, 2017
Marketing:
It Took More Than Two Minutes, But Nestlé India Is Back To Fighting Fit
Suresh Narayan was required to drop everything and head to India to manage the fallout of what was then a developing crisis. In conversation with Suresh Narayan, CEO of Nestlé India about his journey with Nestlé and how he tackled a developing crisis, one that threatened the very foundations of the brand.