May 9, 2019
May 9, 2019
News:
From Starbucks making a cameo in Game of Thrones to TBZ roping in Sara Ali Khan as their brand ambassador, here are today's top news.
March 26, 2019
March 26, 2019
Marketing:
This week, we are reviewing marketing campaigns by Qantas Airlines, Dubai Tourism and McDonald's.
August 30, 2018
August 30, 2018
Advertising:
This week, Ritwika Gupta reviews marketing campaigns from brands like Red Label, Snickers and Grofers. Watch the full episode.
July 31, 2018
July 31, 2018
Research:
From Boston Pizza, 7up to Mini Connected, here are Ushnota Paul’s favourite marketing innovations of the week. Let’s take a look!
July 23, 2018
July 23, 2018
Marketing:
From Länsförsäkringar, Schweppes to Kit Kat, here are Ushnota Paul’s favourite marketing innovations of the week. Let’s take a look!
July 6, 2018
July 6, 2018
Research:
From Domino's, Norrlands Guld to Evolution Hotel, here are Ushnota Paul's favourite marketing innovations of the week. Let’s take a look!
June 19, 2018
June 19, 2018
Research:
From The Times of India, Mercedes Benz to HomeGoods, Ushnota Paul's takes you through this week's top marketing innovations. Let’s take a look!
May 8, 2018
May 8, 2018
Advertising:
The journey begins with a tweet from an A-list talent about the “first look” and ends with a film premiere (after it’s done a box-office run) on a streaming platform. Here’s how digital media is changing the way films are marketed in India.
April 11, 2018
April 11, 2018
Marketing:
Where do you see yourself 5 years from now?
January 29, 2018
January 29, 2018
Advertising:
"If every interaction is transnational, then it's not a relationship. Then it's 'dhandha'."
